Apologize to Your Wallet NOW — You Can't Resist Disney's New 100th Anniversary Merch

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When talking about Disney history, you can’t skip over Walt’s very first character creation.

The collection is finally here!

Oswald the Lucky Rabbit has had his fair share of recognition over the years, and the latest is an entire collection of merch!

Part of a continuing series of Disney100 merchandise lines (to celebrate the Walt Disney Company’s 100th anniversary), the Oswald The Lucky Rabbit Collection features a variety of items including apparel, toys, collectibles, and plenty more. We recently spotted these items in the parks so if you’re on a trip right now or headed there soon keep your eyes peeled! We found the entire collection at the Emporium in Magic Kingdom.

?OSWALD MERCH IS HERE!? pic.twitter.com/gMOJxbas43

— Disney Food Blog (@DisneyFoodBlog) February 14, 2023

For those at home, you can shop the collection online right now! Here are some of our favorite picks.

If you love unique ears, these need to make it into your shopping cart. The Oswald the Lucky Rabbit Ear Headband is a simple pair that features Oswald’s iconic rabbit ears!

Oswald the Lucky Rabbit Ear Headband

The headband also features an embroidered Oswald logo. This comfy black velour headband is available for $34.99.

Click here to buy the Oswald the Lucky Rabbit Ear Headband!

Grab this Oswald the Lucky Rabbit Long Sleeve T-Shirt for those cooler days. The bright blue shirt features art from the 1928 short Sky Scrappers both on the front and on the back.

Oswald the Lucky Rabbit Long Sleeve T-Shirt for Adults

The sleeves have “Oswald the Lucky Rabbit” text and the back features cowboy Oswald. You can get this shirt for $44.99.

Click here to buy the Oswald the Lucky Rabbit Long Sleeve T-Shirt for Adults!

For more classic Oswald art, check out the Oswald the Lucky Rabbit ”Rival Romeos” Tote Bag! The design comes from a short Walt created in 1928.

Oswald the Lucky Rabbit ”Rival Romeos” Tote Bag

This bag has simulated leather handles for a vintage look. This bright, retro bag can be yours for $39.99.

Click here to buy the Oswald the Lucky Rabbit ”Rival Romeos” Tote Bag!

Mug collectors, don’t pass this one up! You can enjoy your morning brew from this Oswald the Lucky Rabbit Walt Disney Studios Mug.

Oswald the Lucky Rabbit Walt Disney Studios Mug

Oswald is bursting from the center of the Walt Disney Studios logo on the front, with a cheeky matching design on the back. This mug is available for $19.99.

Click here to buy the Oswald the Lucky Rabbit Walt Disney Studios Mug!

This is just the tip of the iceberg; there is plenty more Oswald merch to check out!

Here’s a closer look at these Oswald The Lucky Rabbit ears (or technically ear hat)! How do you feel about them? pic.twitter.com/N5Y6amR5sX

— Disney Food Blog (@DisneyFoodBlog) February 14, 2023

You can click here to view the entire Oswald the Lucky Rabbit collection. There are plenty more 100th Anniversary collections to come so stay tuned to our site for the latest.