A Big Sponsor of Disney’s 100th Anniversary Has Been Revealed

Can you believe that Disney is about to turn 100 years old?!

©Disney

Yep, The Walt Disney Company started all the way back in 1923, and there are going to be some BIG celebrations for the anniversary next year. We’ve already seen some merchandise and learned about some special events, and now, we know one of the sponsors of the celebration!

Hyundai is the exclusive U.S. automotive partner for Disney’s 100th Anniversary next year! Hyundai Motor America is celebrating Disney 100 Years of Wonder, the celebration that will honor the legacy of Disney’s storytelling over the past century. The anniversary is supposed to be the largest cross-company global celebration in the history of The Walt Disney Company! (PRNewswire)

Disney 100 Logo At D23 Expo

The two companies will be creating a 360-degree integrated campaign that will include experiential activations, all-new content and advertising, merchandising, social extensions, and more.

Animation exhibit

“Disney is a beloved brand that strikes an emotional connection with every interaction…Hyundai values customer experiences and the moments and stories shared along the way and with Disney we look forward to tapping into the emotion and wonder by adding a little magic and inspiration to each journey,” said Angela Zepeda, chief marketing officer of Hyundai Motor America.

100 Years of Wonder

Rita Ferro, president, Advertising, Disney Media & Entertainment Distribution, said “We’re combining the best in creativity and innovation to launch a fully integrated campaign that will unlock wonder with multiple touchpoints throughout the year, and as we look ahead to the next 100 years of Disney.”

©Disney

This sponsorship isn’t the first time Hyundai has collaborated with Disney — in 2021, they teamed up to release the first multi-series campaign for Disney ever, which characters from ABC, ESPN, and the MCU.

For more on the 100th Anniversary, check out how Magic Key Holders can book reservations for Disney’s 100th Anniversary, a NEW 100th Anniversary Disney credit card design that’s coming, and if the 100th Anniversary is going to come to Disney World.

Stay tuned to DFB for more Disney news and updates.