The reopening of Disney Springs has meant for a lot of changes to the guest experience.
With health measures such as temperature checks, social distancing, and mandatory face coverings; Disney is prioritizing guest and Cast Member safety. Of course, this is still an unprecedented situation, so it looks like Disney is measuring how well these measures are being received. Let’s take a look at the Disney Springs survey!
While we were on our way out of the complex the other day, we ran into a Disney World Research Cast Member who asked us to scan a QR code to complete a survey on our phones about our Disney Springs experience.
If you’re asked to complete a survey, you’ll scan the QR code with your smartphone and it will take you straight to the Disney Springs survey. The survey itself is fairly brief and is meant to help Disney to “continue improving our services and standards.”
The first questions are based on demographics and the situation to find out where you’re from, whether you’re of legal age to have your results used, how many people you visited Disney Springs with, your purpose for visiting Disney Springs, and what time you arrived and left the complex.
Then it’s on to questions about your overall experience and, more specifically, health measures you encountered. The survey asked about our experience with the screening process and our likelihood to return to Disney Springs in the next three months.
Beyond that though, guests are being surveyed on how the health measures made them feel with queries like “Requiring face coverings to be worn by Guests reassured me” or “Limiting the number of people at Disney Springs and in both the retail and restaurant locations reassured me.”
Some of the final questions check in on how easy it was to follow health measures. Guests have the opportunity to mark how they felt about signs and markers for physical distancing and the ease of maintaining a safe distance in more crowded areas.
After the health measures portion of the survey, you return to more logistical questions about what purchases you made in Disney Springs including how much you spent on those purchases. A few more demographic questions wrap the survey like parking location, special Disney groups, demographics, and willingness to participate in further surveys.
This survey shows that Disney is interested in monitoring the experience of guests especially in relation to the new health measures. We will continue to keep you posted on the new Disney World policies and be sure to let us know if you have any questions.
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